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The Start-up Process:

Be your Own Entrepreneur

Amazon: http://bit.ly/ReadyStartup 


Step 1. - An Idea

The process flows from your “idea”. The idea is a product/service plus a target market.

At the beginning both the product/service and the target market

are assumed to be real and attainable. Those assumptions need to be fully tested.

Note: customers will not come just because you built it.

Questions you must answer include:

• What is the product/service?

• Can the product/service be created?

• Will there be a market for the product/service?

• Is the market economically viable as defined by your goals and objectives?

Complete the validation process by writing a Justification Statement.

If your founding group remains unshakeably convinced the idea is justified

as the right opportunity, launch the Start-up.


Step 2. - Start-up

I believe it is beneficial to accept that a Start-up is not a business but rather is a project.

By definition a project is unique and has a finite existence.

Utilize project management tools to develop a plan, and

classic feed-back loops to keep the plan focused and aimed at the target market.

If you are not aimed at the market, you will likely miss it!


Step 3. - Business Plan

As the start-up project moves toward completion, the needs of a new business will become

evident. At some point along the path a business plan will be required.

The business plan will be the guide. To attract the capital and to move

forward will require a complete and credible, not a blue sky, business plan.

With the business plan in control,

the new business emerges and replaces the Start-up plan.


Step 4. - New Business

Armed with a business plan it will be time to

manage and grow your new company.


Good luck. Your success will require focus, the pursuit of excellence, passion, and the process.


ISBN - 978-1-7753441-0-0 (Softcover)

ISBN - 978-1-7753441-1-7 (eBook)

Published by: Drumlin Consulting

By definition a start-up is a project. A start-up is unique and temporary. It has a starting-point and an ending-point.  If it is successful, it adds value - a new business. Thus, it is appropriate to utilize project management tools and techniques to initiate, manage, and complete the start-up process. Ready, Set, Start-up is a guide that will assist entrepreneurs in their quest to turn a great idea into a successful business.

Ready, Set, Start-up - Be your own entrepreneur

Learn how to put the start-up process to work for you.


Purchase the eBook or the Softcover

edition by visiting

Your Amazon Store here.